火狐体育

化妝品新規對化妝品電商企業經營的影響

yinianyicideshuyudianshangshenghuideshuang11gouwujieganggangluoxiaweimu,jinniandeshuang11huodongzhong,jiezhi11yue11ri24shi,tianmaozongchengjiaoedadao4982yi,jiaoquniantongbizengchang26%;jingdongleijixiadanjineda2715yi,qitagedadianshangpingtaiyedouzaijinniandeshuang11yinglailebiquniangenghaodexiaoshouchengji。youqijinnianyinweiyiqingdeyingxiang,xianshangshichanggengshibiwangniangengjiahuobaofeichang,huazhuangpindianshangzaijinnianyinglailebaofashidezengchang。jutianmaoguanfangshujuxianshi,jinnianshuangshiyiqijianchengjiaoeguoyidepinpaileijichaoguo450ge,meizhuangchanpinleipinpaizhan50duoge,baokuoyashilandai、lankou、oulaiyadengzhiminghuazhuangpinpai,qizhongyashilandaigengshiweiyuzhenggetianmaolingshouebangdanqiansan,huazhuangpindianzishangwumaoyidehuorechengduyoucikejianyiban。ruciguimoshengdadehuazhuangpinwangluoshichang,qishiyeyinzangzhuhendadeanquanyinhuanwenti。

ciqian,weibaozhangdianzishangwugefangdehefaquanyi,cujindianzishangwujiankangfazhan,2018nian8yue31ridishisanjiequanguorenmindaibiaodahuichangwuweiyuanhuidiwucihuiyitongguole《zhongguodianzishangwufa》,zhengshikaiqileguojiaduixianshangjiaoyixingweidejianguan。jinnian6yue,《huazhuangpinjianduguanlitiaoli》defabudailailezhongguohuazhuangpinjianguan2.0shidai,tiaolizhongmingqueyaoqiudianzishangwupingtaiyingchengdanpingtaineihuazhuangpinjingyingzheguanlizeren。jizhezhihou,weibaozhengxianshanghuazhuangpindezhilianganquan,《huazhuangpinshengchanjingyingjianduguanlibanfa(zhengqiuyijiangao)》、《wangluojiaoyijianduguanlibanfa(zhengqiuyijiangao)》luxuchutai,mingquelehuazhuangpinwangluojingyingzhezaixianshangjinxingjiaoyixingweishisuoxuyaozunxundeyiwu,yijigezhutixuchengdandezeren。

《huazhuangpinshengchanjingyingjianduguanlibanfa(zhengqiuyijiangao)》diwuzhangwangluojingyingguanlineirongzhong,mingquehuazhuangpinwangluojingyingzhebaokuohuazhuangpinwangluoxiaoshouzhehehuazhuangpindianzishangwupingtaijingyingzhe。

  • 化妝品網絡銷售者,是指通過自建網站、電子商務平臺或者其他網絡服務經營化妝品的自然人、法人和非法人組織。
  • 化妝品電子商務平臺經營者,是指在電子商務活動中為化妝品交易雙方或者多方提供網絡經營場所、交易撮合、信息發布等服務,供交易雙方或者多方獨立開展交易活動的法人或者非法人組織。

huohutiyurihuashiyebutuanduiduiliangzhexuchengdandezerenyiwuzuolexiangguanhuizong,rubiao1suoshi:

表1化妝品網絡經營者應承擔的責任和義務-《化妝品生產經營監督管理辦法(征求意見稿)》

對象

責任和義

huazhuangpinwangluo

xiaoshouzhe

jianlibingzhixingjinhuochayanjiluzhidu,genjujingyingdepinzhongchayangonghuozhexiangguanzhengmingwenjian:

1)jingneigonghuozhedeyingyezhizhaohuojingwaigonghuozhedeshichangzhutidengjizhengming;

2)teshuhuazhuangpindezhucezhenghuoputonghuazhuangpinbeianjilu;

3)guochanhuazhuangpindeshengchanxukezheng、chuchangjianyanhegezhengminghuohegebiaoji;

4)jinkouhuazhuangpinrujinghuowuhefazhengming。

jianlixiaoshoujiluzhidu,jilubaokuohuazhuangpindemingcheng、zhucezhenghuobeianbianhao、shengchanpihaohuoshengchanriqi、xiaoshoushuliang、xiaoshouriqi、goumaizhemingcheng、dizhijilianxifangshi,bingwanzhengbaocunjinhuochayanjilu、xiaoshoujilu、buliangfanyingbaogaojixiangguanqitaziliao。

zuohaochanpindezhucunheyunshugongzuo,dingqijianchabingjishichulibianzhihuozhechaoguoshiyongqixiandechanpin,bingzuohaoxiangguanjilu。

faxiankenengyushiyonghuazhuangpinyouguandebuliangfanying,yingbaogaohuazhuangpinbuliangfanyingjiancejigou,bingpeihexiangguanbumenkaizhanbuliangfanyingdiaocha。

jingyingguochengzhongbudemingshihuoanshichanpinjuyouyiliaozuoyong、xujiaxuanchenggongxiao。

budezixingpeizhihuazhuangpin。

faxianjingyingdehuazhuangpincunzaizhiliangquexianhuoqitawenti,kenengweihairentijiankangde,yinglijitingzhijingyingshangshuchanpin,bingtongzhixiangguanhuazhuangpinzhuceren、beianren,xiezhuchanpinzhaohui。

huazhuangpindianzishangwupingtaijingyingzhe*

xiangsuozaidisheng、zizhiqu、zhixiashiyaopinjianduguanlibumenbeian,bingjishigengxin。

jianlihuazhuangpinzhiliangguanlijigouhuozhidingzhuanmenrenyuan,chengdanhuazhuangpinjingyingzhiliangguanligongzuo,jianlibingshishi:

1)pingtaineijingyingzheguanlizhidu;

2)huazhuangpinchanpinxinxihejiaoyijilubaocunzhidu;

3)huazhuangpintousuguanlihezhengyijiejuezhidu。

duishenqingruzhudepingtaineijingyingzhejinxingshimingdengji,jianlidengjidanganbingjishiheshigengxin,yupingtaineijingyingzheqiandingruzhuxieyi,mingquehuazhuangpinzhilianganquanguanliyaoqiujiweiyuezeren。

jiaqiangpingtaineideguanli,zhudongjianchapingtaishangfabudehuazhuangpinxinxi,duijiaoyixingweijinxingjiandu,faxianjinzhizhanshixinxiyingdangjishijinxingbiyaodecuoshi,biyaoqingkuangxiayingdangjishizhizhibingbaogaoxiangguanjianduguanlibumen。

youtingzhitigongpingtaifuwutiaokuan,faxiancunzaiyanzhongweifaxingweishi,yinglijitingzhixiangjingyingzhetigongdianzishangwupingtaifuwu。

jianlitousuyujubao、buliangfanyingbaogaotongdao,jiedaoguanyuhuazhuangpinzhilianganquanxiangguantousujubao、huazhuangpinbuliangfanyingxinxide,yingdangjilu,bingjishichulihuozhuanjiaopingtaineijingyingzhechuli。

yingdangbaocunzuijinsanniandehuazhuangpinzhanshixinxi、jiaoyijilu、tousujubaochulijilu、buliangfanyingzhuanjiaojiludengziliao、shuju,bingquebaoziliao、xinxiheshujudezhenshi、wanzhengheanquan。

xiezhupeihehuazhuangpinjianduguanlibumenduipingtaineijingyingzhedejianduguanligongzuo。

*dianzishangwupingtaijingyingzhezaiqipingtaishangkaizhanziyingyewu,lvxinghuazhuangpinwangluoxiaoshouzhedeyiwu,chengdanjingyingzhutizeren。

youguojiashichangjianguanzongjuyu10yue20richutaide《《wangluojiaoyijianduguanlibanfa(zhengqiuyijiangao)》》zhongzhichuwangluojiaoyipingtaijingyingzheyingdangfenbieyumeinian1yue1rizhi1yue15ri、7yue1rizhi7yue15rixiangzhusuodishengjishichangjianduguanlibumenbaosongpingtaineijingyingzhedeshenfenxinxi。tongshiyeduitongguowangluoshejiao、wangluozhibodengqitawangluofuwuzuzhi、kaizhanwangluojiaoyihuodongdewangluojiaoyijingyingzhejinxingleguiding,yaoqiuyixianzhufangshizhanshishangpinhuozhefuwudeshijijingyingzhuti、shouhoufuwudengxinxi,huozhejinxinglianjietiaozhuantishi。wangluozhibofuwutigongzheyingdangweiliyongwangluozhibokaizhandewangluojiaoyihuodongtigonghuikangongneng。

suizhuguojiaduiwangluojingyingchanpindeanquanjianguandezhongshiyijiduidianzishangwupingtaideyaoqiu,dianzishangwupingtaixiangyingjianlixiangguandeguanlizhidu,jiandupingtaineijingyingdechanpinzhiliang。yixiashigedahuazhuangpindianzishangwupingtaiduipingtaineijingyingdechanpindezhilianganquanjianguandeguifanyaoqiu:

biao2gedahuazhuangpindianzishangwupingtaiduipingtaineichanpindezhiliangjianguanyaoqiu

平臺

類目

網址鏈接

tianmaoguoji

《tianmaoguojishangpinjinxianyongchengfenguifan》

tianmao

《tianmaohuazhuangpinpinzhichoujianjianyanyaoqiu》

taobao

《taobaowangchoujianbiaozhun(huazhuangpin)》

jingdong

《jingdongkaifangpingtaihuazhuangpinleishangpinpinzhichoujianguifan》

weipinhui

《huazhuangpinzhiliangbiaozhunjichoujianguifanv3.0》

xiaohongshu

《xiaohongshudisanfangshangjiahuazhuangpinxingyefabuguifan》

shangshupingtaizhenduihuazhuangpindechanpinzhiliangjichoujianguizeneirongzhongkekanchu,dianzishangwupingtaiduipingtaineijingyingdechanpindeanquanxingdexiangguanyaoqiu,baokuodanbujinxianyuzhongjinshu、weishengwuzhibiao,jinxianyongzufendetianjiadengyingfuhexingyeheguojiafabudexiangguanbiaozhunjifaguiyaoqiu。

congjinnianlaiguojiafabudexiangguanzhengcekekanchu,guojiayuelaiyuezhongshidianzishangwudelianghaofazhan,dianzishangwuyezaimanmanshentoudaoshehuidegexinggeyezhong,huazhuangpindianzishangwushichangshibiyehuishoudaogengdadeguanzhu。huazhuangpinqiyezaimianduidianzishangwushichangdejihuimianqian,yemianlinzhuheguijianguandetiaozhan。

來源:


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